Formula Of Success
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SUCCESS FORMULA: A formula that predicts the success of any organization. However, success is defined by measuring the ratio of external integration to internal disintegration. The success formula states that not only is energy fixed at any point in time (as the law of conservation of energy states) but is also predictably allocated: energy is first used on the internal needs of the system, and only the remaining energy can be used to deal with the external environment. Thus, the less energy required to deal with internal needs, the more energy available to deal with the external environment.
EXTERNAL INTEGRATION: The awareness, sensitivity, and understanding of an organization's market and its changing needs. By being externally integrated, an organization is able better to match its capabilities to the needs of its market to achieve better results. (Formerly known as “external marketing.”)
INTERNAL DISINTEGRATION: Any energy used for purposes other than external integration. Examples of internal disintegration include internal politics and infighting, back-biting, miscommunication, internal selling and convincing, micromanagement, managerial checks and balances, etc. If there is little or no mutual trust and respect, the energy wasted on internal disintegration will be very high. (Also known as “internal marketing.”)
MUTUAL TRUST: Faith in a common, long-term, win-win proposition.
MUTUAL RESPECT: When two parties mutually recognize the sovereign right of the other party to think differently, allowing them to learn from each other’s differences in opinion.
