# Managing Corporate Lifecycles

### **Why this book?**

In this book, I present the theory of organizational lifecycles and the principles for leading organizational change that I have developed and practiced over the past thirty years. This theory and these principles allow us to discriminate normal from abnormal problems in organizations and to apply the appropriate interventions that lead organizations to their Prime condition. Both the theory and principles explain why organizations grow, age, and die, and what to do about it. They describe and analyze the usual path organizations take as they grow and the optimal path they should take to avoid the typical problems of growing and aging.


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